Job Description
KEY ACCOUNTABILITIES & ACTIVITIES
This section describes the principal outputs required from the job.
Key Accountabilities
Key Activities
1. Strategic Planning
· Develop Marketing Unit strategy in line with Operations Departmental strategy to support in the achievement of Departmental objectives
· Oversee all direct marketing initiatives – provide strategy and direction for all traditional and non-traditional marketing campaigns to increase sales leads
· Ensure implementation of Unit strategy and related strategic plans in order to achieve agreed upon strategic goals and objectives
· Develop, and update Marketing Unit organization structure –with compliance to relevant policies- to ensure meeting different business needs and requirements
2. Budgeting
· Prepare and recommend the Marketing Unit budget by conducting analysis and preparing data related to specific elements as directed
· Monitor financial performance versus budget and report unanticipated costs or revenues, areas of unsatisfactory performance, as well as potential areas for cost reduction or performance improvement opportunities to capitalize upon
3. Operations Management
· Manage the daily operations of Marketing Unit to ensure that work processes are implemented as designed and comply with established policies and procedures
· Manage the preparation of timely and accurate reports to meet company and Unit requirements, policies and standards
· Manage the execution and delivery of internal project by planning, organizing, overseeing of various project activities to ensure meeting agreed project parameters (cost budget, timelines, scope and quality)
4. Corporate Branding
· Conduct regular brand valuations through consumer, market and financial information to capture brand’s performance
· Ensure long term brand objectives are kept in focus, in terms of financial health, alignment with company’s vision and market share objectives
· Design and propose programs that could raise the customer satisfaction and loyalty, in order to better serve the company customer
5. Research & Market Intelligence
· Conduct market research and intelligence, on both the financial and real estate industries, in order to enable the creation of innovative and targeted marketing campaigns
· Monitor and propose marketing programs and activities based on seasonality, in order to capitalize on possible opportunities
6. Marketing Campaigns
· Develop innovative targeted collateral and produce campaigns internally or with an external service provider, in order to enable for a better product awareness
· Act as main point-of-contact for creative development
· Work with Production team and corporate marketing partners to track campaign performance and present information
· Assess results to determine effectiveness of marketing initiatives and make appropriate changes in future strategies and campaigns.
· Report campaign results and return on investment to senior management
7. Marketing Initiatives
· Manage email marketing platforms, including content for email templates
· Create and edit website content for the corporate website and microsites
· Work with other senior leaders to create, track and manage all commitments for all digital and direct initiatives
· Provide up-to-date content, based on changing guidelines and new product launches. Integrate relevant content for the web, based on other corporate initiatives, for a holistic client experience.
8. Digital Media
· Suggest opportunities for leveraging digital and social media opportunities (i.e. QR codes, mobile) in advertising and/or collateral, and recommend best practices where appropriate
· Keep abreast of developments in the area of Digital Media, in order to take initiatives that could help strengthen the company market presence
9. People Management
· Manage the activities and work of subordinates and evaluate their performance by providing formal and informal feedback to ensure that all work within a specific area is carried out in an efficient manner and in accordance with set individual targets
· Stimulate subordinates and manage the identification of opportunities for continuous improvement of systems, processes and practices taking into account ‘international best practice’, improvement of business processes, cost reduction and productivity improvement
10. Policies, Processes & Procedures
· Recommend improvements to Unit policies and direct the implementation of procedures and controls covering all areas of Marketing activity so that all relevant procedural/legislative requirements are fulfilled while delivering a quality, cost-effective services
· Ensure compliance to all relevant safety, quality and environmental management policies, procedures and controls across the section in order to guarantee employee safety, legislative compliance and a responsible environmental attitude
JOB SPECIFICATIONS
Academic and Professional Qualifications
· Bachelor’s degree in Marketing
· MBA or equivalent post-graduate qualification from a recognized business school preferred
Years of Experience
· 8 – 10 years of relevant experience in Marketing
· 4 years in positions of progressively increasing managerial responsibilities
Technical Skills
· Expert knowledge of advertising, collateral, direct mail tactics, email marketing, all digital media including web site content and social media
· In-depth understanding of financial services industry with emphasis on consumer lending and mortgage products, regulations, legal and compliance
· Expert at using desktop publishing and web publishing software such as Adobe Photoshop and Dreamweaver
· Expert ability with all computer tools to produce and track marketing collateral and campaigns
· Fluency in Arabic and English
· Excellent oral and written communications skills Ability to articulate ideas to both technical and non-technical audiences